Behind-the-scenes photo of a family eating dinner, captured by Bright Eye Films

As winter settles in, businesses across Australia are faced with the perennial challenge of driving foot traffic during the colder months. Amidst the chill and the shorter days, there lies an untapped opportunity to heat up your marketing efforts and entice customers like never before – through the medium of video marketing for your food or venue.

In today’s digital age, where attention spans are fleeting and competition is fierce, harnessing the power of video content has become more crucial than ever. But don’t just take our word for it – let’s dive into the data.

The Video Advantage: Why It Matters

Recent studies have shown that incorporating video into your marketing strategy can yield impressive results. In fact, businesses that utilize video content experience up to 80% increase in consumer engagement compared to those that rely solely on traditional methods. From social media platforms to websites and email campaigns, video has become the preferred medium for capturing attention and driving action.

Wine from the olive grove is being poured into the wine glass, captured by Bright Eye Films.

Winter Wonderland: Seizing the Seasonal Opportunity

So, why is winter the perfect time to leverage the power of video marketing? Consider this: as temperatures drop and daylight hours dwindle, people naturally gravitate towards indoor activities, spending more time browsing the web and social media. This presents a golden opportunity for businesses to showcase their offerings through compelling video content.

If you are looking to increase foot traffic to your restaurant or even rebrand your winery into a cosy haven during the winter months, video can be your go to tool. Still images and articles can certainly engage people with your food, however, video provides that dynamic element to really capture your audience’s attention. Whether its showing that perfect pour of a rich sauce, the warm glow of a fire, or the mouth-watering sizzle of a steak searing on the grill, these videos can immediately show your audience what they are missing and evoke a visceral response.

This goes beyond simply posting on social media, check out these two website from local restaurant Arkhe and winery Cobbs Hill Estate, the short videos embedded on their websites help to create a welcoming environment and show so much more of the venue and the vibe of the restaurant then simple images can do. This simple video marketing technique can really promote your food or vibe to every visitor to your website.

Freshly cooked beef is on the table, captured by Bright Eye Films

Lights, Camera, Action: Tips for Success

Ready to harness the full potential of video marketing this winter? Here are a few tips to get you started:

Tell Your Story: Use video to share the story behind your business – from the passion of your chefs to the dedication of your staff. Authenticity goes a long way in building connections with your audience.
Showcase Your Offerings: Highlight your seasonal specials and signature dishes through mouth-watering visuals. Let viewers see, hear, and almost taste what sets your business apart.
Engage Your Audience: Encourage interaction and engagement by asking questions, sharing recipes, or asking questions about what they like. Make your audience feel like they’re part of the conversation.
Make it Special: Do you have an event coming up? Or looking to launch a new menu, these can provide a great opportunity to launch a video campaign.
Optimise for Mobile: With more people accessing content on their mobile devices, ensure your videos are optimised for viewing on smartphones and tablets.

Cooking Collins Bright Eye Films

Ready to Get Started?

As the temperatures drop and the winter months unfold, now is the time to heat up your marketing efforts with the power of video. Whether you’re a restaurant, café, or any other business, incorporating video content into your strategy can help drive foot traffic, boost engagement, and ultimately, drive sales. A video marketing strategy for your food or venue can help you drive a new wave of traffic this winter.

So, grab your camera, and start creating, or if you are looking for a more polished look to your video why not get in touch with us here at Bright Eye Films and see how we can help you!

We’re big fans of the whole food industry and would love nothing more than to help capture your food on video.

Head to our portfolio page for some examples or to our contact us page to see how we can help you.